Future 'New Old' perception on colour preference of product design / Nurazlina Jamalludin and Mohamat Najib Mat Noor

The growth of the older generation is estimated to be increase from 2010 to 2030 specifically in Malaysia. Particularly with the rise of this generation, consumerism aspect in product designs development will be affected in order to cater this market. Within this challenge, the product appearance is...

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Bibliographic Details
Main Authors: Jamalludin, Nurazlina (Author), Mat Noor, Mohamat Najib (Author)
Format: Book
Published: 2019.
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