The implication of servicescape, emotion and trust to a positive customer service experience: wellness spa context in the U.S.A. / Hyeyoon Choi, Jay Kandampully and Kathryn Stafford
This article examined the antecedents of a positive wellness service experience by identifying factors leading to customers' positive wellness service experience. This study proposes that servicescape has a positive relationship with the service experience, and that servicescape may strengthen...
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| Format: | Book |
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Universiti Teknologi MARA Cawangan Sarawak,
2016-12.
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| Online Access: | Link Metadata |
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