Marketing myopia: An interesting fact to marketers / Sharifah Zannierah Syed Marzuki and Wan Kalthom Yahya
It is commonly believed that marketing knowledge is useful. Marketing knowledge comes in many forms and perspectives. Sellers need buyers and vice versa. In marketing, a transaction will only be completed when there is an exchange from both parties. But selling, again, is not marketing. Selling conc...
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| Format: | Book |
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Universiti Teknologi MARA Cawangan Pahang,
2005.
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| Online Access: | Link Metadata |
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