Marketing myopia: An interesting fact to marketers / Sharifah Zannierah Syed Marzuki and Wan Kalthom Yahya

It is commonly believed that marketing knowledge is useful. Marketing knowledge comes in many forms and perspectives. Sellers need buyers and vice versa. In marketing, a transaction will only be completed when there is an exchange from both parties. But selling, again, is not marketing. Selling conc...

Full description

Saved in:
Bibliographic Details
Main Authors: Syed Marzuki, Sharifah Zannierah (Author), Yahya, Wan Kalthom (Author)
Format: Book
Published: Universiti Teknologi MARA Cawangan Pahang, 2005.
Subjects:
Online Access:Link Metadata
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items