Information in advertising industry to fulfill consumers business information needs / Mohd Sazili Shahibi, Mardzuki Mazlan , Khairul Mizan Taib... [et.al].

• Main Authors: Shahibi, Mohd Sazili Shahibi (Author), Mazlan, Mardzuki Mazlan (Author), Taib, Khairul Mizan (Author), Zaini, Muhamad Khairulnizam Zaini (Author), Ali, Juwahir Ali (Author), Taib, Khairul Mizan Taib (Author)
• Format: Book
• Published: 2011.
• Subjects: Conference or Workshop Item; PeerReviewed
• Online Access: Link Metadata

Advertising is an industry that contributes in the economic growth of a country. Advertising involved pouring information to the public and audience by an advertiser and firm on the products and services provided by them. This can be done by using several media that are available, which are printed...