The role of social marketing in health education / Ismail Sualman
Abstract: While social marketing is flourishing, there appears to be confusion regarding what it is, what it can reasonably do, and how it should be applied to health education. Some confusion relates to a perception that social marketing is limited to narrow strategies, interventions, or theories....
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Universiti Teknologi MARA Cawangan Pulau Pinang,
2003.
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