Intention to consume towards functional foods among senior citizen in Malaysia / Flaviana Ivy Febian and Sharifah Nurafizah Syed Annuar

The trend nowadays is that when consumers prefer convenient food compared to healthy food. Due to numerous health threats, the demands for health foods are increasing. This can be seen from the number of purchases of functional foods which have improved tremendously in the market. This study was con...

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Bibliographic Details
Main Authors: Febian, Flaviana Ivy (Author), Syed Annuar, Sharifah Nurafizah (Author)
Format: Book
Published: Universiti Teknologi MARA, 2020-12.
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