The impact of viral marketing on consumers purchase decision in the Northern region / Mohd Najmie Osman, Muhammad Khairul Anwar and Hadzli Ishak

• Main Authors: Osman, Mohd Najmie (Author), Khairul Anwar, Muhammad (Author), Ishak, Hadzli (Author)
• Format: Book
• Published: Universiti Teknologi MARA, Perlis, 2018-12.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

Viral marketing is a marketing technique whereby information about a company goods or services is passed electronically from one internet use to another. According some marketing scholar, viral marketing is the technique that replacing Worth of Mouth Marketing (WOMM) whereby marketer creates a campa...