Market orientation and brand performance in Small and Medium Enterprises (SMES) in Malaysia context / Imelda Albert Gisip... [et al.]
The focus of this study is to examine the impact of market orientation on brand performance of the Small Medium Enterprises (SMEs) in Malaysia context. Market orientation is identified as antecedent and critical for brand management success. This study is set as a cross sectional and quantitative st...
Saved in:
Main Authors: | Albert Gisip, Imelda (Author), Dawayan, Cynthia (Author), Ambad, Nabila Azwa (Author), David, Jasmine (Author), Olaybal, Delia L. (Author) |
---|---|
Format: | Book |
Published: |
UiTM Cawangan Johor,
2019.
|
Subjects: | |
Online Access: | Link Metadata |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Effect of strategic attitudes on marketing capabilities in Small And Medium Enterprises (SMES) / Hamed Dehghanan and Narges Jadidi
by: Dehghanan, Hamed, et al.
Published: (2015) -
Assessing the impact of recent global crisis on Small and Medium Enterprises (SMES): evidence from Indonesia / Tri Winarno.
by: Winarno, Tri
Published: (2013) -
Consumer engagement and the practice of Small and Medium Enterprises (SMEs) in social media / Norhaniza Md Akhir ... [et al.]
by: Md Akhir, Norhaniza, et al.
Published: (2018) -
Micro, Small, and Medium Enterprises in Vietnam
Published: (2020) -
Micro, Small, and Medium Enterprises in Vietnam
Published: (2020)