The effect of perceived usefulness, perceived ease of use, trust, attitude and satisfaction into continuance of intention in using Alipay / Florentina Kurniasari, Nadiah Abd Hamid and Chen Qing hui

The rapid development of information and communication technology is happening in various lines of businesses including the financial sector. As one of the most popular mobile payment channel in China, Alipay faces a tough competition from its rival, WeChat. Security and fraud have become serious is...

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Asıl Yazarlar: Kurniasari, Florentina (Yazar), Abd Hamid, Nadiah (Yazar), Chen, Qing hui (Yazar)
Materyal Türü: Kitap
Baskı/Yayın Bilgisi: Universiti Teknologi MARA, Shah Alam: Accounting Research Institute (ARI), 2020-08.
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3rd Floor Main Library

Detaylı Erişim Bilgileri 3rd Floor Main Library
Yer Numarası: A1234.567
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