Customer relationship management strategies in small and medium enterprises: a study in tourism industry in Vietnam / Vu Minh Ngo, Hieu Minh Vu and Mai Hong Nguyen
Small and Medium Enterprises (SMEs) are one of the main motors for economic growth, especially in developing countries like Vietnam. However, SMEs are usually overlooked in academic research especially on the topic of competitive advantage of firms. Recently, Customer Relationship Management (CRM) h...
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| Päätekijät: | , , |
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| Aineistotyyppi: | Kirja |
| Julkaistu: |
Universiti Teknologi MARA, Shah Alam: Accounting Research Institute (ARI),
2020-08.
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