The influence of social media marketing activities on brand equity / Akmal Aini Othman, Siti Aishah Mohd Nor and Normah Ismail
There are new ways which have been made available for companies and brands to market their products and services with the existence of social media. However, there is insufficient evidence on how the social media marketing activities may influence brand equity, particularly brand awareness, especial...
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| Format: | Book |
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UiTM Cawangan Johor,
2019.
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