The influence of social media marketing activities on brand equity / Akmal Aini Othman, Siti Aishah Mohd Nor and Normah Ismail

There are new ways which have been made available for companies and brands to market their products and services with the existence of social media. However, there is insufficient evidence on how the social media marketing activities may influence brand equity, particularly brand awareness, especial...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखकों: Othman, Akmal Aini (लेखक), Mohd Nor, Siti Aishah (लेखक), Ismail, Normah (लेखक)
स्वरूप: पुस्तक
प्रकाशित: UiTM Cawangan Johor, 2019.
विषय:
ऑनलाइन पहुंच:Link Metadata
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