Public service social media priming towards gaining the trust of youths / Nur Risyah Musa and Mokhtar Muhammad

• Päätekijät: Musa, Nur Risyah (Tekijä), Muhammad, Mokhtar (Tekijä)
• Aineistotyyppi: Kirja
• Julkaistu: Centre for Media and Information Warfare Studies, Faculty of Communication and Media Studies, Universiti Teknologi Mara, Malaysia, 2019.
• Aiheet: Article; PeerReviewed
• Linkit: Link Metadata

Social media has vastly proliferated and become a vital platform for political parties, businesses and consumers to disseminate their organisation's interests and agenda. The public service of Malaysia too has benefited from social media as a strategic communication medium in disseminating gove...