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Automotive after-sales service quality attributes and customer loyalty: an empirical study of Malaysian National carmakers / Zainil Hanim Saidin ... [et al.]

The purpose of this paper is to explore on the uni-dimensionality of service quality and how the different attributes influence the level of customer loyalty. A modified SERVQUAL instrument was used to capture customers' perceptions of service quality. Adapting the dimensions from the literatur...

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Главные авторы:	Saidin, Zainil Hanim (Автор), Yusoff, Rushami Zien (Автор), Mohd. Mokhtar, Sany Sanuri (Автор), Saad, Rohaizah (Автор)
Формат:	‌
Опубликовано:	Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED), 2016.
Предметы:	Article PeerReviewed
Online-ссылка:	Link Metadata
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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