A study on consumer's attitude towards viral advertising on social media: a case study in an ice cream manufacturing company / Noorita bt Mohammad ... [et al.]

With the explosive growth of social media in recent years, viral advertising seems the best tool to release promotional message activities through an interactive network-based channel. This study investigated the effect of viral advertising as a marketing strategy used by an ice cream manufacturing...

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Bibliographic Details
Main Authors: Mohammad, Noorita (Author), Abdul Rahman, Zanariah (Author), Mohammad, Mardhiah (Author), Nik Mustapaha, Nik Nur Shahira (Author)
Format: Book
Published: UiTM Cawangan Johor, 2020.
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