The impact of business ethics behaviour on the customers' loyalty in beauty industry among university students' in Malaysia / Nareesa Noorham, Sharifah Nurafizah Syed Annuar and Hasnawati Guliling

• मुख्य लेखकों: Noorham, Nareesa (लेखक), Syed Annuar, Sharifah Nurafizah (लेखक), Guliling, Hasnawati (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: UiTM Cawangan Johor, 2020.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

The beauty industry had humble beginnings, starting from centuries ago, the perceptions on beauty products fluctuated from being used only by the wealthiest of people to be a completely taboo subject. In recent years, the beauty industry has been incriminated because of the business practice which i...