The effect of internet on travel intermediaries in Malaysia (A case of a retail travel agent) / Wan Azhar Wan Yusof, Farhan Akma Nordin and Mazlina Mahdzar.
Purpose - The purpose of this paper is to investigate the effect of Internet from perspectives of traditional intermediaries (travel agency). Internet offers customers with various tools to search info and purchase products/services directly from the suppliers. Therefore, the role and evolution of t...
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| Format: | Book |
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Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED),
2017.
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