Online travel agencies (OTAs) e-service quality, brand image, customer satisfaction and loyalty / Wan Nur Fasihah Wan Jasni ...[et al.]
This research aims to analyse the influence of e -service quality and brand image on customer satisfaction and customer loyalty of using online travel agencies (OTAs) in Malaysia. This is a cross-sectional study, and the target population for this research includes all Malaysian customers that use O...
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| Format: | Book |
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Faculty of Hotel and Management, Universiti Teknologi MARA, Puncak Alam Campus,
2020-06-30.
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