Online travel agencies (OTAs) e-service quality, brand image, customer satisfaction and loyalty / Wan Nur Fasihah Wan Jasni ...[et al.]

• Principais autores: Wan Jasni, Wan Nur Fasihah (Autor), Jamaluddin, Mohd Raziff (Autor), Hanafiah, Mohd Hafiz (Autor)
• Formato: Livro
• Publicado em: Faculty of Hotel and Management, Universiti Teknologi MARA, Puncak Alam Campus, 2020-06-30.
• Assuntos: Article; PeerReviewed
• Acesso em linha: Link Metadata

This research aims to analyse the influence of e -service quality and brand image on customer satisfaction and customer loyalty of using online travel agencies (OTAs) in Malaysia. This is a cross-sectional study, and the target population for this research includes all Malaysian customers that use O...