From transaction marketing to relationship marketing a new perspective / Sharifah Zannierah Syed Marzuki and Wan Kalthom Yahya
Relationships do not function by themselves. It has been widely accepted as an important determinant of long-term business success and is believed to be especially well suited for services because of the personal contact between customers and service providers. To the seller a market is a collection...
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| Hoofdauteurs: | , |
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| Formaat: | Boek |
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2004.
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| Online toegang: | Link Metadata |
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