From transaction marketing to relationship marketing a new perspective / Sharifah Zannierah Syed Marzuki and Wan Kalthom Yahya
Relationships do not function by themselves. It has been widely accepted as an important determinant of long-term business success and is believed to be especially well suited for services because of the personal contact between customers and service providers. To the seller a market is a collection...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
2004.
|
| Subjects: | |
| Online Access: | Link Metadata |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|