Seizing the opportunity / Roslilee Ab. Halim ... [et al.]

• Main Authors: Ab. Halim, Roslilee (Author), Sabar, Sarinah (Author), Azis, Saflina (Author), Zur, Rohana (Author), Ab. Wahab, Norailis (Author)
• Format: Book
• Published: Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED), 2020.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata
• Notes: https://ir.uitm.edu.my/id/eprint/44083/1/44083.pdf
• Keywords: Planning. Business planning. Strategic planning; Business intelligence. Trade secrets; Cost effectiveness

Opportunity identification involves technical expertise, such as financial analysis and market research and creativity, team building, problem-solving, and leadership. It was ticking off most of the factors, Infinitus Technology Sdn. Bhd. (ITSB) has identified the business opportunities, from upgrading the company's ownership status (from a partnership to private limited) to doing networking and joint ventures to seize more significant business opportunities. Starting up with HS Communication Enterprise in 2010, a partnership company that is formed by two nascent entrepreneurs who had gained their experience in communication systems by working for a major company, they incorporated the company to ITSB by 2012. The company is growing steadily, at around 15% annually since then. Being in a niche market of satellite communication and remote sensing, ITSB moves forward by creating and seizing business opportunities via a joint venture and business diversification. The achievement to immediately seize an opportunity brings a benefit that helps the company to succeed.