Motivation and Behaviour of Thai Outbound Tourists to Europe / Witchu Chaipinit and Kullada Phetvaroon
This study uses motivation and behavior theory to understand and explore the characteristics of Thai outbound tourists who are traveling to Europe. It was conducted using 400 questionnaires with Thai tourists who were waiting for flights to travel to Europe at Suvarnabhumi International Airport. The...
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Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus,
2011-04.
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