Exploring Relationships between Destination Brand Equity, Satisfaction, and Destination Loyalty: A Case Study of Mongolia / Odonchimeg Myagmarsuren and Ching-Fu Chen

• मुख्य लेखकों: Myagmarsuren, Odonchimeg (लेखक), Chen, Ching-Fu (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus, 2011-08.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

There has been growing interest among researchers in knowing the concept of the customer-based brand equity (CBBE) model which is widely applied in marketing research. In this study, the researchers made an attempt to apply the concept of customer-based brand equity as a tourism destination (CBBETD)...