Exploring Relationships between Destination Brand Equity, Satisfaction, and Destination Loyalty: A Case Study of Mongolia / Odonchimeg Myagmarsuren and Ching-Fu Chen
There has been growing interest among researchers in knowing the concept of the customer-based brand equity (CBBE) model which is widely applied in marketing research. In this study, the researchers made an attempt to apply the concept of customer-based brand equity as a tourism destination (CBBETD)...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus,
2011-08.
|
| Subjects: | |
| Online Access: | Link Metadata |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|