Restaurant color's as stimuli to enhance pleasure feeling and its effect on diners' behavioral intentions in the family chain restaurants / Mohhidin Othman and Bahar Goodarzirad
Colors have significant impact on our daily life and play an impor- tant role in enhancing an environment as well as forming impres- sions. Restaurants' servicescape color has received limited research interest in the past but it is becoming an important consideration in future servicescape des...
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Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM), Malaysia,
2013-06.
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