An empirical study of direct relationship of service quality, customer satisfaction and customer trust on customer loyalty in Malaysian rural tourism / Zahir Osman
The purpose of this study is to develop a direct effect understanding of service quality, customer satisfaction and trust on customer loyalty in Malaysia rural tourism. The Structural Equation Model (SEM) used to analyze the casual relationships between independent variables and dependent variable....
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Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM), Malaysia,
2013-06.
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