Mohi, Z., Zaireen, A., & Sulaiman, M. (2014). Brand personality dimensions and their effects on customer satisfaction in Kuala Lumpur hotels / Zurinawati Mohi ...[et al.]. Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM), Malaysia.
Chicago Style (17th ed.) CitationMohi, Zurinawati, Abu Zaireen, and Maimunah Sulaiman. Brand Personality Dimensions and Their Effects on Customer Satisfaction in Kuala Lumpur Hotels / Zurinawati Mohi ...[et Al.]. Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM), Malaysia, 2014.
MLA (9th ed.) CitationMohi, Zurinawati, et al. Brand Personality Dimensions and Their Effects on Customer Satisfaction in Kuala Lumpur Hotels / Zurinawati Mohi ...[et Al.]. Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM), Malaysia, 2014.