Factors influencing archaeological tourists' behavioral intentions: A conceptual framework / Pong Kok Shiong and Abdul Rashid Abdullah
Archaeological tourism has tremendous potential to lure inbound and outbound tourists with the announcement of Lenggong Valley as a World Heritage Site in 2012. Promoting archaeological tourism needs extra effort since the public has limited idea of what the site can offer. Therefore, a series of st...
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| Format: | Book |
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UiTM Press,
2017-06.
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