Visual brand communication toward brand content / Muhamad Hanapi Khamis ... [et al.]

• Main Authors: Khamis, Muhamad Hanapi (Author), Mohd Azni, Zuliani (Author), Abdullah, Muhammad Hakimi Tew (Author), Abd Aziz, Siti Hajar (Author)
• Format: Book
• Published: 2021-02-22.
• Subjects: Conference or Workshop Item; PeerReviewed
• Online Access: Link Metadata

The surge of communication technology has induced the way people live. The consumers are moving towards social media that makes each brand adapts the way they position by succeeding consumers to social media. To establish the engagement toward brand content, the brand needs to stand out by making it...