The roles of public relations practitioner in social media during Covid-19 / Nazreen Nasriq Samsi ... [et al.]

The Public Relations Practitioner/Officer (PRO) or Corporate Communications (Corp Comm) uses various means of communication to create successful two-way communications between the business and other groups of people. It focuses on bringing the public and a company together in order to display a comm...

Volledige beschrijving

Bewaard in:
Bibliografische gegevens
Hoofdauteurs: Samsi, Nazreen Nasriq (Auteur), Abdul Rashid, Aiman Syahmi (Auteur), Mohd Syukri Adli, Siti Hajar (Auteur), Mohd Zainal, Maisarah (Auteur), Ramlee, Rayhan Ereeza (Auteur)
Formaat: Boek
Gepubliceerd in: Faculty of Communication & Media Studies, 2021.
Onderwerpen:
Online toegang:Link Metadata
Tags: Voeg label toe
Geen labels, Wees de eerste die dit record labelt!

MARC

LEADER 00000 am a22000003u 4500
001 repouitm_46593
042 |a dc 
100 1 0 |a Samsi, Nazreen Nasriq  |e author 
700 1 0 |a Abdul Rashid, Aiman Syahmi  |e author 
700 1 0 |a Mohd Syukri Adli, Siti Hajar  |e author 
700 1 0 |a Mohd Zainal, Maisarah  |e author 
700 1 0 |a Ramlee, Rayhan Ereeza  |e author 
245 0 0 |a The roles of public relations practitioner in social media during Covid-19 / Nazreen Nasriq Samsi ... [et al.] 
260 |b Faculty of Communication & Media Studies,   |c 2021. 
500 |a https://ir.uitm.edu.my/id/eprint/46593/1/46593.pdf 
520 |a The Public Relations Practitioner/Officer (PRO) or Corporate Communications (Corp Comm) uses various means of communication to create successful two-way communications between the business and other groups of people. It focuses on bringing the public and a company together in order to display a common understanding or image. PRO professionals use a wide variety of media to establish and maintain positive relations between the hiring agency and its customers by organized marketing promotions and PR events. The objective of this research is to identify the roles of public relations practitioner in social media during COVID-19 in which the challenges faced by PRO in the current COVID-19 pandemic situation, the social media is important in doing PRO task, how they use social media as a part of PRO working routine and are PRO highly dependent to social media for their company through the use of qualitative research, which is an interview to understand and describe the social phenomenon. Lastly, the researchers analysed the data by using thematic analysis. The findings of this research come out that the answer has somehow given from the online interview session in many types of platform such as Google Meet, WhatsApp Video Call and Zoom Meeting which effect on daily life. 
546 |a en 
690 |a Online social networks 
690 |a Information technology. Information society. Digital divide 
655 7 |a Article  |2 local 
655 7 |a PeerReviewed  |2 local 
787 0 |n https://ir.uitm.edu.my/id/eprint/46593/ 
787 0 |n http://www.ejoms.com 
856 4 1 |u https://ir.uitm.edu.my/id/eprint/46593/  |z Link Metadata