The impact of performance expectancy on purchasing travel products via online travel agents websites: gender as moderator / Safwan Marwin Abdul Murad ... [et al.]
Online travel purchasing can be made via online travel agents' websites (OTAs). While online travel agents (OTAs) keep leveraging their services to various segments of the travel and tourism industry, OTAs face a great problem of consumers' rejection from purchasing directly via their webs...
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| Format: | Book |
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Universiti Teknologi MARA, Kedah,
2021.
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| Online Access: | Link Metadata |
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