कवर छवि

The impact of celebrity endorsement on millennials' purchase intention towards local health and beauty product / Zarith Delaila Abd Aziz, Muhammad Khalil Omar and Shahira Ariffin

The growth in the local beauty and health products in Malaysia have surged rapidly, so does the trend in using celebrity endorsements making this study is crucial to help determine its success due to the large investment involved. Therefore, the objective of this study is to examines the extent at w...

पूर्ण विवरण

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखकों:	Abd Aziz, Zarith Delaila (लेखक), Omar, Muhammad Khalil (लेखक), Ariffin, Shahira (लेखक)
स्वरूप:	पुस्तक
प्रकाशित:	Faculty of Business and Management UiTM Shah Alam, 2020-10.
विषय:	Article PeerReviewed
ऑनलाइन पहुंच:	Link Metadata
टैग:	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

समान संसाधन

Examining the impact of celebrity endorsement on student's purchase intention of smartphone / Zarith Delaila Abd Aziz and Zarith Thuraya Abd Aziz
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प्रकाशित: (2021)

Does consumer attitudes and perceived behavioral control impact the purchase intention of halal cosmetic products? / Zarith Delaila Abd Aziz and Norashikin Hussein
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प्रकाशित: (2021)

Factors influencing addiction to multiplayer online roleplaying games among adults in the prime working-age group / Shahira Ariffin and Tengku Sharifeleani Ratul Maknu
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प्रकाशित: (2023)

Continuous intention to use technology of online food delivery services among young adults / Shahira Ariffin ...[et al.]
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प्रकाशित: (2021)

Re-experience Japan post Covid-19 pandemic: the impact of Muslim-friendly Japanese street food on Malaysian Muslims tourists behavioral intention / Tengku Sharifeleani Ratul Maknu, Hasman Abdul Manan and Shahira Ariffin
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प्रकाशित: (2021)

Discrimination against women in Malaysia / Intan Zarith Soraya Shahfawi...[et.al]
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प्रकाशित: (2019)

Brand reputation management and brand experience towards reputation of Malaysian polytechnics / Nur Azreen Azriana Azham and Tg. Aroal Hawa Delaila Tg Ahmad
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प्रकाशित: (2020)

Cooperative learning methods and algebraic proficiency: insights from secondary school education / Norhanis Che Aziz, Ainon Zarina Mohamed Nadzri and Zarith Sofiah Othman
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प्रकाशित: (2024)

Perceptions of celebrity athletes involved in social cause endorsement
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प्रकाशित: (2024)

Non-specialist English teachers' pedagogical content knowledge in teaching English at tahfiz schools / Zarith Sofia Zaid ... [et al.]
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प्रकाशित: (2021)

Practicing BizMath challenge modul for primary schools based on the STREAM Curriculum / Zarith Sofiah Othman ... [et al.]
द्वारा: Othman, Zarith Sofiah, और अन्य
प्रकाशित: (2021)

Awareness of using high quality electronic journals among postgraduate students/ Norliya Ahmad Kassim and Shahira Dahari
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प्रकाशित: (2012)

PENGARUH CELEBGRAM (CELEBRITY ENDORSER PADA INSTAGRAM) TERHADAP KEPUTUSAN PEMBELIAN
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प्रकाशित: (2016)

PENGARUH KREDIBILITAS CELEBRITY ENDORSER HAN SO HEE SEBAGAI "BEAUTY GURU" PADA IKLAN SOMETHINC TERHADAP SIKAP KONSUMEN (Survei Terhadap Followers Instagram @somethincofficial)
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प्रकाशित: (2023)

The challenges faced by conservation practitioners in conservation projects in UNESCO World Heritage Cities / Amira Shahira Shakir and Kartina Alauddin
द्वारा: Shakir, Amira Shahira, और अन्य
प्रकाशित: (2019)

Celebrity Endorsement Kuku Bima Ener-G (Studi Deskriptif Kuantitatif Persepsi Konsumen Terhadap Celebrity Endorsement Kuku Bima Ener-G Pada Karyawan Pabrik Ambassador Garmindo)
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प्रकाशित: (2012)

The Effect of Celebrity Endorsement Towards Purchase Intention With Attitude Towards Advertisement as Mediation
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प्रकाशित: (2015)

Celebrity Endorsed Advertisements and Its Influence on Brand Choice and Buying Behavior of Females
द्वारा: Dr. Abdul Rehman Qaisar, और अन्य
प्रकाशित: (2022)

EFEKTIVITAS CELEBRITY ENDORSER TITAN TYRA TERHADAP SIKAP FOLLOWERS INSTAGRAM @TITANTYRA
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प्रकाशित: (2021)

Role ambiguity, person-job fit and job performance among outsourcing employees / Muhamad Khalil Omar and Shamsiah Noor Samsuri
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प्रकाशित: (2017)

PENGARUH KONTEN IKLAN dan CELEBRITY ENDORSER TERHADAP NIAT MENGGUNAKAN SITUS TOKOPEDIA
द्वारा: Pakuan, Djody
प्रकाशित: (2016)

PENGARUH CELEBRITY ENDORSER DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN BISKUIT OREO
द्वारा: Wildan Rismawan, -
प्रकाशित: (2010)

Herba dan kampus khazanah alam / Ainun Jariah Manaf, Abd Khalil Mohd Khalid and Wan Siti Atikah Wan Omar
द्वारा: Manaf, Ainun Jariah, और अन्य
प्रकाशित: (2009)

Drivers of Malaysian Youth Entrepreneurship / Nor Akma Shahira Azman, Nurul Hidayana Mohd Noor and Mahazril 'Aini Yaacob
द्वारा: Azman, Nor Akma Shahira, और अन्य
प्रकाशित: (2021)

The satisfaction level among patients, staff and visitors towards the facilities management in healthcare sector / Nur Shahira binti Izani and Nor Nazihah Chuweni
द्वारा: Izani, Nur Shahira, और अन्य
प्रकाशित: (2019)

Foreign elements in the english language vocabulary / Kamisah Ariffin
द्वारा: Ariffin, Kamisah
प्रकाशित: (2001)

Understanding utterances : The need for pragmatic competence / Kamisah Ariffin
द्वारा: Ariffin, Kamisah
प्रकाशित: (2004)

PENGARUH CELEBRITY ENDORSEMENT, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK BIARNYAMAN
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प्रकाशित: (2021)

PENGARUH CELEBRITY ENDORSER TERHADAP MINAT BELI KONSUMEN (STUDI KASUS PADA KOSMETIK MIRABELLA)
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प्रकाशित: (2019)

Naas Ali Deen Khalilham / Nur Aini Ariffin
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प्रकाशित: (2023)

Organizational Happiness Index (OHI): Conceptualization and operationalization of measurement among employees in services industry / Muhamad Khalil Omar, Ridhawati Zakaria and Azzarina Zakaria
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प्रकाशित: (2016)

Workload, job control, work relationship, and work-related stress among employees in Sungai Buloh, Malaysia / Muhamad Khalil Omar... [et al.]
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प्रकाशित: (2020)

Influence of perceived quality and self-esteem on women's purchase intention: Luxury makeup brands / Shahira Shahina Mobil ... [et al.]
द्वारा: Mobil, Shahira Shahina, और अन्य
प्रकाशित: (2019)

Undang-undang Tubuh Kerajaan Pahang: raja pemerintah sebagai simbol kuasa dan kedaulatan negeri / Suria Fadhillah Md Pauzi, Zarith Sofiah Othman and Sharifah Shatrah Syed Hamid
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प्रकाशित: (2014)

Manuskrip Al-Quran Madura: analisis Ragam Hias dalam Manuskrip Al-Quran Mss 4322 / Siti Azwanie Che Omar, Sedek Ariffin dan Nurul Huda Mohd Din
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प्रकाशित: (2023)

PENGARUH CELEBRITY ENDORSER TERHADAP MINAT BERDONASI ONLINE SEBAGAI BENTUK CAPAIAN KEGIATAN PKN KEMASYARAKATAN
द्वारा: Sandra Tresnayadi, -
प्रकाशित: (2021)

PENGARUH IKLAN TELEVISI DAN CELEBRITY ENDORSER TERHADAP EKUITAS MEREK SABUN PEMBERSIH WAJAH POND'S
द्वारा: Jannah, Miftahul
प्रकाशित: (2014)

PENGARUH CELEBRITY ENDORSER #VIVOS1 DI MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI KONSUMEN
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प्रकाशित: (2020)

PENGARUH HARGA, CELEBRITY ENDORSER DAN CITRA MEREK TERHADAP MINAT BELI PADA PRODUK ERIGO
द्वारा: Muhammad Difky Adjie Nuno,
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Pengaruh Celebrity Endorser JKT48 Terhadap Minat Beli Motor Honda Beat di Surakarta
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प्रकाशित: (2015)