The prevalence of fast food consumption among undergraduates: evidence from Malaysia / Marziah Mokhtar, Sabariah Yusoff and Nur Aqilah Muhamad Murad

The fast-food industry has been growing rapidly since its first opening in Malaysia in 1980s. The trend of consuming fast food continues to grow at a rapid rate especially among students. Therefore, the purpose of this study is to investigate various key determinants of fast-food consumption among M...

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Asıl Yazarlar: Mokhtar, Marziah (Yazar), Yusoff, Sabariah (Yazar), Muhamad Murad, Nur Aqilah (Yazar)
Materyal Türü: Kitap
Baskı/Yayın Bilgisi: Faculty of Business and Management, UiTM Shah Alam, 2020-10.
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Yer Numarası: A1234.567
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