Social media and e-commerce online shopping perceived risk among micro SMEs in Malaysia / Mohd Remie Mohd Johan, Md Azalanshah Md Syed and Hamedi Mohd Adnan
Online shopping has rapidly grown in a global marketing environment and has attracted people to purchase the product through the social media platform (Facebook & Instagram) and e-commerce. It is made possible for new start-ups, especially micro SMEs to conduct and increase their business activi...
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Format: | Book |
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Faculty of Communication and Media Studies, Universiti Teknologi MARA,
2019.
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LEADER | 00000 am a22000003u 4500 | ||
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001 | repouitm_48457 | ||
042 | |a dc | ||
100 | 1 | 0 | |a Mohd Johan, Mohd Remie |e author |
700 | 1 | 0 | |a Md Syed, Md Azalanshah |e author |
700 | 1 | 0 | |a Mohd Adnan, Hamedi |e author |
245 | 0 | 0 | |a Social media and e-commerce online shopping perceived risk among micro SMEs in Malaysia / Mohd Remie Mohd Johan, Md Azalanshah Md Syed and Hamedi Mohd Adnan |
260 | |b Faculty of Communication and Media Studies, Universiti Teknologi MARA, |c 2019. | ||
500 | |a https://ir.uitm.edu.my/id/eprint/48457/1/48457.pdf | ||
520 | |a Online shopping has rapidly grown in a global marketing environment and has attracted people to purchase the product through the social media platform (Facebook & Instagram) and e-commerce. It is made possible for new start-ups, especially micro SMEs to conduct and increase their business activities online considering it is the low-cost marketing (advertising & branding) events. However, social media and e-commerce online shopping have specific risks for the SMEs besides its benefits. Perceived risk among SMEs has been considered as a primary concern of the decision-making process in social media and e-commerce shopping platform. This study aims to observe SMEs' concern on specific perceived risks and to examine the effect of perceived risks (customer preferences, non- delivery risk and financial transaction & security risk) in social media and e-commerce online shopping in Malaysia. Results revealed that customer preferences, non-delivery risk and financial transaction & security risk significantly affect social media and e-commerce online shopping platform usage among micro SMEs in Malaysia. This study has an important implication that provides new start-up business owners with the importance of consumer's risk perception to adopt with adequate risk-reduction strategies in the social media online and e-commerce shopping environment. | ||
546 | |a en | ||
690 | |a Electronic commerce | ||
690 | |a Groups and organizations | ||
690 | |a Social networks | ||
655 | 7 | |a Article |2 local | |
655 | 7 | |a PeerReviewed |2 local | |
787 | 0 | |n https://ir.uitm.edu.my/id/eprint/48457/ | |
787 | 0 | |n https://forumkomunikasi.uitm.edu.my | |
856 | 4 | 1 | |u https://ir.uitm.edu.my/id/eprint/48457/ |z Link Metadata |