The usage of artificial intelligence in marketing automation: potentials and pitfalls / Wan Fariza Wan Abdul Rahman ...[et al.]
Abstract: Marketing automation, neuro marketing, and users' personalization have been booming with the rise of Internet revolution and digital marketing. Due to the accumulation of rich consumer data generated from social engines, the AI-based marketing application is now taking a wide leap. Th...
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| Main Authors: | , , , , , |
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| Format: | Book |
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Unit Penerbitan UiTM Kelantan,
2020-12.
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| Online Access: | Link Metadata |
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