The usage of artificial intelligence in marketing automation: potentials and pitfalls / Wan Fariza Wan Abdul Rahman ...[et al.]

• Main Authors: Wan Abdul Rahman, Wan Fariza (Author), Che Fauzi, Ainul Azila (Author), Wan Husain, Wan Salfarina (Author), Che Hassan, Siti Hasrinafasya (Author), Nik Kamaruzaman, Nik Nahdiya (Author), Wan Aziz, Wan Adibah Hanis (Author)
• Format: Book
• Published: Unit Penerbitan UiTM Kelantan, 2020-12.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

Abstract: Marketing automation, neuro marketing, and users' personalization have been booming with the rise of Internet revolution and digital marketing. Due to the accumulation of rich consumer data generated from social engines, the AI-based marketing application is now taking a wide leap. Th...