'Their interesting pictures made me buy it': exploring factors that influence Gen Y's buying intention on Instagram / Tengku Elena Tengku Mahamad and Lucia Rivadeneira
For more than a decade, social media platforms have been used as a tool for small and medium enterprises (SMEs) to market their products and services. However, many SMEs still believe in traditional marketing. With the recent age of the coronavirus (COVID-19) pandemic that have disrupted the global...
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| Format: | Book |
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Faculty of Communication and Media Studies, Universiti Teknologi MARA,
2021.
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| Online Access: | Link Metadata |
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