Online shopping: what make consumer's prefer to it? / Wan Shahrul Aziah Wan Mahamad and Yong Azrina Ali Akbar
Electronic Commerce has experienced a rapid growth in the last few decades and the advancement of Internet provides a prospect for online shopping and changed the way consumers buy goods and services (Anitha, 2017). With the ever-growing impact of the internet on the lifestyles of consumers, the int...
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| Main Authors: | , |
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| Format: | Book |
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Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah,
2020.
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| Subjects: | |
| Online Access: | Link Metadata |
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| Summary: | Electronic Commerce has experienced a rapid growth in the last few decades and the advancement of Internet provides a prospect for online shopping and changed the way consumers buy goods and services (Anitha, 2017). With the ever-growing impact of the internet on the lifestyles of consumers, the internet has been becoming both a tool and a segment of cyberculture (Macek, 2004), and a more significant marketing medium. |
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| Item Description: | https://ir.uitm.edu.my/id/eprint/49649/1/49649.pdf |