Usage of animations as advertising tools / Baderisang Mohamed and Malawanis Mohd Noor Kama
The latest technology application and current trend of marketing have influenced the usage of animation in the product advertising (Callcott & Lee, 2013). The word 'animation' comes from the Latin word 'animate' and means to bring life to or to invoke life. It is the process...
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Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah,
2021.
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