The digital era: will you trust me? / Norhidayah Ali ... [et al.]

The trend of going online demonstrates a tremendous increase among companies. The increase is attributed to the change in consumer behavior and the pandemic. Companies that originally employ brick-and-mortar as their sole distribution channel are now venturing into the digital platform. Various comp...

Full description

Saved in:
Bibliographic Details
Main Authors: Ali, Norhidayah (Author), Mohamed Isa, Zuraidah (Author), Ibrahim, Dahlia (Author)
Format: Book
Published: Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, 2021.
Subjects:
Online Access:Link Metadata
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000 am a22000003u 4500
001 repouitm_49856
042 |a dc 
100 1 0 |a Ali, Norhidayah  |e author 
700 1 0 |a Mohamed Isa, Zuraidah  |e author 
700 1 0 |a Ibrahim, Dahlia  |e author 
245 0 0 |a The digital era: will you trust me? / Norhidayah Ali ... [et al.] 
260 |b Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah,   |c 2021. 
500 |a https://ir.uitm.edu.my/id/eprint/49856/1/49856.pdf 
520 |a The trend of going online demonstrates a tremendous increase among companies. The increase is attributed to the change in consumer behavior and the pandemic. Companies that originally employ brick-and-mortar as their sole distribution channel are now venturing into the digital platform. Various companies are shutting down their brick-and-mortar outlets and are focusing on the online platform exclusively. This move highlights that companies who are still perform their business the traditional way might lose their business or sales decline. 
546 |a en 
690 |a Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling 
690 |a Electronic commerce 
655 7 |a Article  |2 local 
655 7 |a PeerReviewed  |2 local 
787 0 |n https://ir.uitm.edu.my/id/eprint/49856/ 
787 0 |n https://fbminsights.uitm.edu.my/ 
856 4 1 |u https://ir.uitm.edu.my/id/eprint/49856/  |z Link Metadata