The digital era: will you trust me? / Norhidayah Ali ... [et al.]
The trend of going online demonstrates a tremendous increase among companies. The increase is attributed to the change in consumer behavior and the pandemic. Companies that originally employ brick-and-mortar as their sole distribution channel are now venturing into the digital platform. Various comp...
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Format: | Book |
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Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah,
2021.
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LEADER | 00000 am a22000003u 4500 | ||
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001 | repouitm_49856 | ||
042 | |a dc | ||
100 | 1 | 0 | |a Ali, Norhidayah |e author |
700 | 1 | 0 | |a Mohamed Isa, Zuraidah |e author |
700 | 1 | 0 | |a Ibrahim, Dahlia |e author |
245 | 0 | 0 | |a The digital era: will you trust me? / Norhidayah Ali ... [et al.] |
260 | |b Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, |c 2021. | ||
500 | |a https://ir.uitm.edu.my/id/eprint/49856/1/49856.pdf | ||
520 | |a The trend of going online demonstrates a tremendous increase among companies. The increase is attributed to the change in consumer behavior and the pandemic. Companies that originally employ brick-and-mortar as their sole distribution channel are now venturing into the digital platform. Various companies are shutting down their brick-and-mortar outlets and are focusing on the online platform exclusively. This move highlights that companies who are still perform their business the traditional way might lose their business or sales decline. | ||
546 | |a en | ||
690 | |a Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling | ||
690 | |a Electronic commerce | ||
655 | 7 | |a Article |2 local | |
655 | 7 | |a PeerReviewed |2 local | |
787 | 0 | |n https://ir.uitm.edu.my/id/eprint/49856/ | |
787 | 0 | |n https://fbminsights.uitm.edu.my/ | |
856 | 4 | 1 | |u https://ir.uitm.edu.my/id/eprint/49856/ |z Link Metadata |