The digital era: will you trust me? / Norhidayah Ali ... [et al.]

The trend of going online demonstrates a tremendous increase among companies. The increase is attributed to the change in consumer behavior and the pandemic. Companies that originally employ brick-and-mortar as their sole distribution channel are now venturing into the digital platform. Various comp...

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Bibliographic Details
Main Authors: Ali, Norhidayah (Author), Mohamed Isa, Zuraidah (Author), Ibrahim, Dahlia (Author)
Format: Book
Published: Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, 2021.
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