A comparison of traditional versus electronic word of mouth as marketing tools / Ramli Saad and Rosliza Md Zani
Traditionally, the word of mouth (WOM) is taking place through spoken communication shared in a face to face context involving two parties. It is characterized by its synchronicity and the relatively short delay in word and response exchange. Word of mouth can influence consumers to make a decision...
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| Format: | Book |
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Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah,
2021.
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