The roles of social media as a platform for customer engagement / Ramli Saad and Wan Shahrul Aziah Wan Mahamad
The introduction of social media has changed the world and its whole way of working by bringing the world and its people closer together. Social media may not look like a new phenomenon but it continues to evolve. There is a constant rise in social networking and therefore, the impact of social netw...
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Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah,
2021.
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