Contributing factors on customer retention for sustainability of Malaysian commercial banks / Chim Weng Kong and Maria Abdul Rahman
Bank management has a great responsibility to generate enough revenue to keep the bank running. Due to stiff competition among the banks in Malaysia, it is significantly importance of retaining its customers in order to be sustainable and competitive. Customer retention can reward banks with their c...
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| Format: | Book |
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Universiti Teknologi MARA, Kedah,
2021.
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