Exploiting tagline slogans as authentic materials in English for Occupational Purposes (EOP) classroom / Nor Hairunnisa Mohammad Nor ... [et al.]

• मुख्य लेखकों: Mohammad Nor, Nor Hairunnisa (लेखक), Che Hassan, Nor Syamimi Iliani (लेखक), Wan Mahzan, Mohd Syazwan (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi MARA, Kedah, 2021.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Tagline slogans are aggressively used in the marketing field to promote specific products or services to consumers. However, they are least used as authentic materials in the teaching and learning of English as a Second Language (ESL) class. The too-brief structure embodying tagline slogans makes th...