Elements of trust in e-commerce interaction/ Mohd Sazili Shahibi ... [et al.]

Trust was often cited as the main reason why many customers are still sceptical about some online vendors. The purpose of this paper is to identify the elements of trust in e-commerce interactions and how far the element of trust has influence a business transactions electronically. A survey was con...

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Bibliographic Details
Main Authors: Shahibi, Mohd Sazili (Author), Ali, Juwahir (Author), Zaini, Muhamad Khairulnizam (Author)
Format: Book
Published: Fakulti of Information Management, Universiti Teknologi MARA, 2011.
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245 0 0 |a Elements of trust in e-commerce interaction/ Mohd Sazili Shahibi ... [et al.] 
260 |b Fakulti of Information Management, Universiti Teknologi MARA,   |c 2011. 
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520 |a Trust was often cited as the main reason why many customers are still sceptical about some online vendors. The purpose of this paper is to identify the elements of trust in e-commerce interactions and how far the element of trust has influence a business transactions electronically. A survey was conducted on information system personnel in Selangor State government office. The result revealed policy clearly stated on the website has been identified by the researcher as a dominant element to the Internet user to trust a certain website. 69.4 percent of the respondents considered the element of return policy in e-commerce website as significant and a core trust element in e-commerce applications. 
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690 |a Information technology. Information economy. Knowledge economy. Digital divide 
690 |a Electronic commerce 
690 |a Information technology. Information systems 
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