Kapak Resmi

Source credibility in Nestlé's breakfast cereal anthropomorphic mascots / Azahar Harun ... [et al.]

An anthropomorphic mascot is one of the marketing communication agents commonly found on breakfast cereal boxes. Many studies have argued that anthropomorphic mascots could enhance the brand appeal, purchase encouragement and brand loyalty. In this study, three specimens, Nestlé's Koko Krunch,...

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Detaylı Bibliyografya
Asıl Yazarlar:	Harun, Azahar (Yazar), Samsuriv, Norsharina (Yazar), Mohd Fadil, Mohd Zaki (Yazar), Naseri, Roszi Nazariah Nasni (Yazar), Cheng, Siew Beh (Yazar)
Materyal Türü:	Kitap
Baskı/Yayın Bilgisi:	Universiti Teknologi MARA, 2020.
Konular:	Article PeerReviewed
Online Erişim:	Link Metadata
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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