The importance of service culture for institutional work in medical tourism: The Role of Medical Doctors / Norzayana Yusof and Herwina Rosnan

• Κύριοι συγγραφείς: Yusof, Norzayana (Συγγραφέας), Rosnan, Herwina (Συγγραφέας)
• Μορφή: Βιβλίο
• Έκδοση: Universiti Teknologi MARA, Negeri Sembilan, 2021.
• Θέματα: Article; PeerReviewed
• Διαθέσιμο Online: Link Metadata

Extant studies in service-dominant (SD) logic put emphasis on the need to develop mid-range theories to bridge the gap between theoretical abstraction and empirical findings. While institutions are integral to midrange-theoretical advancement, little is known about how organisations deal with it. Ad...