Applying fuzzy analytical hierarchy process to evaluate and select the best car between domestic and imported cars in Malaysia / Wan NurshazelinWan Shahidan and Nazatul Nazira Su'if

• Main Authors: Wan Shahidan, Wan Nurshazelin (Author), Su'if, Nazatul Nazira (Author)
• Format: Book
• Published: UiTM Cawangan Perlis, 2017.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata
• Notes: https://ir.uitm.edu.my/id/eprint/54011/1/54011.pdf
• Keywords: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Fuzzy logic

Malaysian are more selective in purchasing cars. Due to that, more than one criterion becomes effective on making decision on purchasing an automobile. This study does not only attempt to select the best car between domestic and imported cars in Malaysia market but at the same time also tries to compare the important criteria that purchaser need to consider and to rank the sub-criteria in order to purchase a car in Malaysia. The data for the study has been collected from four respondents through the use of structured questionnaires. The methodology of this study is by using Fuzzy Analytical Hierarchy (FAHP) Method. In addition by stating the steps of Fuzzy AHP clearly and numerically, this stud y can be a guide of the methodology to be implemented to other multiple criteria decision making problems.