A case study of Digi telecommunications Sdn Bhd strategic marketing analysis / Rohanizan Md Lazan ... [et al.]
This study will evaluate the strengths of Digi Telecommunication Sdn Bhd marketing strategy in order to establish competitive edge between its competitors. The finding of this study will in some way enable Digi Telecommunication Sdn Bhd to retain its position in the telecommunication industry.
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Published: |
2012.
|
| Subjects: | |
| Online Access: | Link Metadata |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000 am a22000003u 4500 | ||
|---|---|---|---|
| 001 | repouitm_54199 | ||
| 042 | |a dc | ||
| 100 | 1 | 0 | |a Md Lazan, Rohanizan |e author |
| 700 | 1 | 0 | |a Ali, Roslina |e author |
| 700 | 1 | 0 | |a Abd Malik, Shaherah |e author |
| 700 | 1 | 0 | |a Zainal Abidin, Rabiatul Alawiyah |e author |
| 245 | 0 | 0 | |a A case study of Digi telecommunications Sdn Bhd strategic marketing analysis / Rohanizan Md Lazan ... [et al.] |
| 260 | |c 2012. | ||
| 500 | |a https://ir.uitm.edu.my/id/eprint/54199/1/54199.pdf | ||
| 520 | |a This study will evaluate the strengths of Digi Telecommunication Sdn Bhd marketing strategy in order to establish competitive edge between its competitors. The finding of this study will in some way enable Digi Telecommunication Sdn Bhd to retain its position in the telecommunication industry. | ||
| 546 | |a en | ||
| 690 | |a Telecommunication industry. Telegraph | ||
| 690 | |a Management | ||
| 655 | 7 | |a Conference or Workshop Item |2 local | |
| 655 | 7 | |a PeerReviewed |2 local | |
| 787 | 0 | |n https://ir.uitm.edu.my/id/eprint/54199/ | |
| 856 | 4 | 1 | |u https://ir.uitm.edu.my/id/eprint/54199/ |z Link Metadata |