Entrepreneurial strategic alliances, and partnership of marketing and retailing in small and medium enterprises in agro sapling supply chain / Shaherah Abd. Malik ... [et al.]

• Asıl Yazarlar: Abd. Malik, Shaherah (Yazar), Aziah, Wan Haslin (Yazar), Mat Din, Syaidatul Zarina (Yazar), Noah, Roha Mohamed (Yazar), Omar, Norhayati (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2012.
• Konular: Conference or Workshop Item; PeerReviewed
• Online Erişim: Link Metadata

This research is attempted to examine the local Malaysian agro sapling suppliers SMEs in entrepreneurial strategic alliances and partnership collaboration in the supply chain of agro saplings as there are high demand in rubber and oil palm saplings from small holders and monoculture estates. The str...